As the primary UX designer for the Vancity.com website redesign, I crafted a comprehensive and cohesive user experience across the entire site. By improving navigation, accessibility, and interaction, the project focused on streamlining the user journey while aligning with Vancity's goals.
I researched, designed, and developed a seamless, user-centric tool that simplified the account selection process, enhancing both accessibility and user engagement. My work integrated intuitive design with functionality, making financial choices easier for users.
"Rethink" leverages powerful storytelling and striking visuals to inspire positive change, serving as a dynamic hub for news and stories that resonate with core values.
I led the UX/UI overhaul for the UGM website, focusing on enhancing navigability and user engagement through strategic design improvements.
This project was driven by a commitment to making the transition smoother for immigrants, providing them with the resources needed to start their new life in Canada successfully.